R&D the primary driver

• Investing in intellectual capital, time and knowledge about the customer
• Complementary R&D in India and UK
• Market-creation vision for R&D leading to the augmenting of plant capacities
• REACH compliance for greater freedom in market penetration

Chemicals and their pervasiveness in life

• High-end specialty chemicals
• APIs for personal care
• Photo-chromic, photographic, fluorescent chemicals

Next level ascent

• Leveraging the intrinsic strengths in chemistry
• Moving up the value chain
• From commoditized chemicals to complex chemistry
• Range of chemistry and harnessing of a variety of application capabilities

Evolving a growth-oriented customer mix

• New customers
• New geographies
• Mitigating risk and over dependence on few customers
• Opening independent sales offices in the US, Europe and South America